Many people will be heading into the new year with the same new years resolutions as last year: Be happier, make more money, live a healthier lifestyle and join the gym. Coronavirus or not, those things haven’t changed. And a new years resolution gym membership is great news for you as a gym owner!
Even though your gym classes might be meeting up differently these days, with the right strategies, you can be sure to keep any new members motivated and showing up day after day. Here are some do’s and don’ts for your new year gym memberships.
1. DO have your Management Software ready
With a good management software on your side, you’ve already won half the battle. While your software streamlines the administrative side of things, you can focus more attention toward retention efforts such as building and establishing new member relationships.
The best time to set up your software is well before the rush of the new year, so you know how to operate it. But, we are happy to guide you through the process at any time, and answer your questions.
2. DON’T forget to track attendance
One of the things you can use management software for is to track new gym members attendance. Tracking any member’s attendance is always important to your clients success and your fitness business. However, tracking new member’s attendance is especially important because it helps you to understand how to better motivate them. Maybe you need to move around class days and times, or switch up your offerings. Member attendance can help clue you into all of those things.
3. DO send out nurture emails
When you are alerted to a string of member absences, go ahead and send those gym members a personalized email to let them know they are missed and you care. If they feel like nobody notices, it’s easier to let themselves off the hook. But having somebody in their corner can encourage them to keep pushing toward their goals. And in this case, not just anybody- the gym owner! It could be greatly impactful.
4. DON’T be afraid of the digital landscape
Now that all fitness classes have completely moved online, there is a good chance it could stay that way for awhile. So, don’t shy away from it. The gyms who learn to fully adapt and embrace the change will be the ones who thrive most in the long haul. Plus, it’s not so bad. Having digital fitness classes allows for more flexibility and connectivity.
5. DO find a niche
Do some soul searching and figure out what you’re truly passionate about when it comes to the fitness industry. Now that everyone is online, you need to find the thing that sets you apart. You need a niche.
There’s a lot of competition online right now. Some websites are even offering free content which make things even harder. So, it’s imperative to stand out. Having a niche can help you do exactly that. Figure out what makes you and your business unique and choose to be an expert in your field vs. somebody who dabbles in a little bit of everything. It can make a huge difference.